Post by account_disabled on Dec 11, 2023 10:13:30 GMT
From product to experience Today there are no unique products, we have an infinite number of varieties and options that can satisfy the basic need for which they were designed. That is why the product stopped being paramount. Nowadays what is considered and valued most is the experience that this product brings . This experience can be sensory and even subjective. Many times we buy a product simply because of the image we have of the brand, without considering other factors. Digital marketing no longer sells products but rather experiences . A unique experience is irreplaceable, a product is not. The end of price Price has always been a word with a negative weight.
So much so that many sales professionals, for a long time, have changed Phone Number List this word for others, such as value, investment and various synonyms that give the word a lighter appearance. Well, in marketing there was also this transformation, only at broader levels. The price gave way for the exchange, what exactly does this mean? Let's understand it a little better. The price calculation was previously carried out based on raw materials and the production and marketing costs of a product. Today, as experience is added to the product, the emotional factor must also be added to the price. A transaction is not limited to just the payment of a value for a product.
Nowadays you don't make money by selling products, you make money by selling experiences. An experience is not just an object, it is an object that, in addition to meeting the needs for which it was designed, brings other benefits, which can be free delivery, satisfaction or refund, etc. and in exchange for this experience we not only expect a monetary value, but other things are also expected, a positive evaluation, customer loyalty, etc. What was once a simple product-for-price transaction now goes much further, offering more to the customer and expecting more from them as well.
So much so that many sales professionals, for a long time, have changed Phone Number List this word for others, such as value, investment and various synonyms that give the word a lighter appearance. Well, in marketing there was also this transformation, only at broader levels. The price gave way for the exchange, what exactly does this mean? Let's understand it a little better. The price calculation was previously carried out based on raw materials and the production and marketing costs of a product. Today, as experience is added to the product, the emotional factor must also be added to the price. A transaction is not limited to just the payment of a value for a product.
Nowadays you don't make money by selling products, you make money by selling experiences. An experience is not just an object, it is an object that, in addition to meeting the needs for which it was designed, brings other benefits, which can be free delivery, satisfaction or refund, etc. and in exchange for this experience we not only expect a monetary value, but other things are also expected, a positive evaluation, customer loyalty, etc. What was once a simple product-for-price transaction now goes much further, offering more to the customer and expecting more from them as well.