Post by account_disabled on Jan 3, 2024 3:40:36 GMT
Global brand consultancy Interbrand has appointed Eduardo Íñiguez Executive Growth Director for Iberia & Middle East. Íñiguez, who since 2015 held his responsibility as Director of the Business Development department of Interbrand Madrid, will aim to promote the expansion and growth of Interbrand in both regions, and will continue to report directly to Nancy Villanueva , CEO of Interbrand for Iberia and the Middle East. “ I face this new stage as a unique opportunity to continue learning and boost Interbrand's trajectory in this time of continuous disruption . Brands are more important than ever; Therefore, our challenge, as strategic partners of our clients, is and will be to give them the confidence to promote movements that increase the value of their brands and the success of their businesses,” said Íñiguez.
Since joining Interbrand in the Strategy team in 2006 , Íñiguez has participated in branding projects for national and international brands such as Iberia, British Airways, McDonald's, Coca-Cola, Telefónica, Movistar, Repsol, Orange, CaixaBank, Desigual, Iberdrola, Bankia Phone Number List or Banco Santander, among others. In 2008, he joined the Client Service team at Interbrand Madrid . From 2013 to 2015, he moved to Peru to work as director of the Interbrand office in the Andean country. Later, he returned to the Madrid office as Director of Business Development and Marketing. In recent years, he has contributed to Interbrand's growth in the Middle East market, where he has been involved in important projects for leading companies such as Saudi Arabia Olympic Committee, General Sports Authority, Dubai Holding, Savola Group and Air Arabia, among others.
His appointment as Executive Growth Director reaffirms Interbrand's strategic position in the Iberian Peninsula and the Middle East , offering its clients a unique methodology of approaching branding from a perspective that aligns the consumer, the business and the interactions between the two. “At Interbrand, we help our clients so that their brands contribute to the growth of their businesses and the trust of their consumers in these turbulent times. We count on Eduardo to help Interbrand maintain and increase its relevance and usefulness among our current clients and those to come ,” said Nancy Villanueva, CEO of Interbrand for Iberia and the Middle East .
Since joining Interbrand in the Strategy team in 2006 , Íñiguez has participated in branding projects for national and international brands such as Iberia, British Airways, McDonald's, Coca-Cola, Telefónica, Movistar, Repsol, Orange, CaixaBank, Desigual, Iberdrola, Bankia Phone Number List or Banco Santander, among others. In 2008, he joined the Client Service team at Interbrand Madrid . From 2013 to 2015, he moved to Peru to work as director of the Interbrand office in the Andean country. Later, he returned to the Madrid office as Director of Business Development and Marketing. In recent years, he has contributed to Interbrand's growth in the Middle East market, where he has been involved in important projects for leading companies such as Saudi Arabia Olympic Committee, General Sports Authority, Dubai Holding, Savola Group and Air Arabia, among others.
His appointment as Executive Growth Director reaffirms Interbrand's strategic position in the Iberian Peninsula and the Middle East , offering its clients a unique methodology of approaching branding from a perspective that aligns the consumer, the business and the interactions between the two. “At Interbrand, we help our clients so that their brands contribute to the growth of their businesses and the trust of their consumers in these turbulent times. We count on Eduardo to help Interbrand maintain and increase its relevance and usefulness among our current clients and those to come ,” said Nancy Villanueva, CEO of Interbrand for Iberia and the Middle East .