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Post by account_disabled on Feb 18, 2024 9:19:18 GMT
Lets say you are running two different landing pages with very different messages: Obama Landing Page A Click for full-size image Obama Landing Page B Click for full-size image If variation B absolutely crushes variation A then there is a fair liklihood that your customers will respond to an email about XYZ. If a customer signs up for variation A it’s fairly clear that they will respond to a different message to those who come through variation B. You can use this knowledge to . Similarly, if you A/B test a video on your homepage then you should try Buy TG Database a video in your welcome or setup email: there is every chance your audience will learn what they need to know faster this way, particularly as you have already noticed they respond well to video. Groove Landing Page Click for full-size image Wistia is obviously all about video but they found that their newsletters converted much more effectively when using video. This might not come as a surprise for a video company, but it proves the point! Wistia Awesome Landing Page Click for full-size image 5. Segment like crazy Segmentation is the number one things you can do to increase email marketing conversions. It’s not about volume: Would you rather send an email to 100 people and have 3 convert or to 20 people and have 5 convert? By sending the right newsletter to the right group of customers you can increase it’s effectiveness.
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