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Post by toukirahmed4145 on Mar 11, 2024 10:24:03 GMT
Twitter, Instagram, Pinterest and Facebook identify and use the #hashtags referring to the brand or topic to intercept the posts. Facebook is an important source of information because it is made of buzz, but it is not an easy social network to monitor due to the privacy settings of profiles and groups. In any case we can intercept useful buzzes. Web listening: brand reputation in a graph It can be noted that the Sentiment referring to the analyzed brand is positive from influential people on forums and blogs, while on Facebook the same becomes very negative from the Opinion Leader's voice.
Even within open groups using the "Search" function Job Function Email Database at the top right under the profile image. If you deem it appropriate and above all if you succeed, try to join closed groups too. Phase 2: Buzz evaluation - Sentiment and Influence The buzzes collected with Web Listening are data that must be transformed into a number for evaluating brand reputation. In practice, to profitably use the data obtained by listening to social media,
We must transform people's words and opinions into a numerical value that allows us to obtain a graph to visualize the trend of the customer's reputation , competitors, if present, as well as the popularity of the relevant macro-area in the chosen web environments, depending on the strategy you want to develop. Similarly, the same data can be displayed in a graph that compares the brand's position with respect to the popularity of the relevant macro-area or the web reputation of the chosen competitors.
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