Post by lizaseo11 on Nov 9, 2024 8:28:50 GMT
There are different opinions on when exactly to start developing your own resource:
when the business is already operating stably and it is necessary to develop new audiences on the Internet;
when a company is just entering the market and needs to get maximum coverage of potential consumers;
when a new product is planned to be released and many other different versions.
It doesn't matter why you decided to create a platform on the Internet. It is important to understand where to start?
SEO optimization at the development stage - we create a high-quality website from the very beginning
At the very first stage, you need to determine for yourself:
What business goals will we achieve?
What target audience will be interested in the resource?
What needs to be done to implement a technically correct and online-ready platform for your business.
Let's try to understand each point separately.
The most basic and obvious goal is that the site should generate profit.
If a few years ago it was enough to find a developer (of which there are many freelancers), choose and pay for a domain name and hosting, add a couple of pictures and texts and you can earn money online, now everything is more complicated.
The digital market is developing so rapidly that it is important to constantly keep your finger on the pulse. The main thing to remember is that the site is not being developed for a short period of time, but for the future. The site must be ready and adapted to the realities of the Internet market and bring profit for more than one year.
Therefore, wishes for the finished product should be approached responsibly.
The most common primary customer requirements are:
“We like our competitors, we want the same”
“Colors 1, 2, 3 suit us. Combine them to make it look beautiful.”
“There is little time, we need to do it quickly so that we can start the season”
What to do and who to run to?
There is a misconception that with the help of our own employees (they know everything: the product, the audience, the pain points of customers, competitors, etc.), everything can be done better and with higher quality than by attracting someone from the outside. How can they do it well if they do not know our business as thoroughly as we do?
But this opinion very often led and, unfortunately, leads to wasted development budgets, deadlines and low technical readiness for promotion.
So we come to the main idea of this block - you need to attract an SEO specialist.
Why is this optimization necessary?
Because when shopify website design developing a site that is focused on long-term profitability, it is necessary to apply long-term planning, which is exactly what SEO provides.
It is more expedient to evaluate the niche, competitors and external space of the future site at the preparatory stage before writing the code, than to analyze and make edits later, after the technical work is completed. This will save a lot of time and money.
It is also necessary to determine the target audience of the resource, since many companies are 99% sure that they know their target audience niche thoroughly. A long time of work on the market, the use of various offline marketing tools, a meticulous and thorough analysis of the base and work with it can play a cruel joke when it comes to promoting a business on the Internet.
The online market has significant differences from the offline market! This has long been proven truth.
When a company is just entering the market, it also faces the fact that it is not entirely sure of the correctness of its audience choice. Who will be interested in the new resource?
This question is also answered by an SEO specialist at the development stage.
Only a person with such expertise can correctly assess a niche, issue initial recommendations on usability, and, based on an analysis of competitors’ weak points, issue recommendations on implementing features and competitive advantages; develop a structure and issue detailed technical specifications for implementation.
What should you do to make your website technically correct and ready for online promotion?
From all of the above, it is already clear that it is important to involve an SEO promotion team at the preparatory stage before the start of programming.
What the client will receive:
Forecast
This block of work includes analysis of business, competitors, market trends, taking into account seasonal trends and other factors influencing traffic volume and profit.
Well-developed structure
Construction of a unique hierarchy and nesting of a resource based on the requirements of internal optimization and usability recommendations.
Formation of the semantic core
Having formed and agreed upon the structure of the future site, the specialist begins collecting key search queries, phrases, morphological expressions, which will be used for further promotion.
Assembling the core at this stage allows for all preparatory work to be completed before the site is fully technically implemented.
Based on the collected semantics, technical specifications for writing texts are formed.
Carrying out this work before submitting the project will significantly speed up its progress, since all these tasks for filling can be carried out in parallel with development.
It is recommended to open a site for indexing only if it has unique content and is fully prepared according to technical criteria.
According to this scenario, all information immediately gets into the index and this allows you to immediately take good positions in the search results. The more the resource is filled and the more thoroughly the main categories are worked out, the easier it will be to promote it and attract traffic.
Preparing a content plan
An important point in promotion, as written above, is the presence of unique texts on the site.
Every year, search engines launch more and more algorithms for indexing and evaluation. And the requirements for texts and content are constantly becoming more stringent.
Therefore, a prepared plan for writing new texts will significantly simplify the preparation of the resource for the TOP positions of search engines.
Technical requirements
In order to be profitable, a new tool must meet the requirements of search engines, be “better” and more convenient than those of competitors.
It is necessary to take into account all technical features at the start of design in order to immediately release a product that is internally optimized and ready for promotion.
After conducting all the research and analyzing the information, the specialist prepares detailed technical specifications for the technical work, and also provides consultations throughout the entire process of implementing the amendments.
Stages of work and results:
Business and niche analysis. An understanding is formed of who your consumer is, what region to focus on, what leads to a purchase decision, how to increase the average bill. The position of the site in relation to other players in the niche, the volume of its link mass, the coverage of search queries, % of organic traffic are determined. An assessment of the dynamics of purchasing external links, content, a detailed analysis of the structures of competitors' resources and a list of competitive advantages (capture forms, blocks, chatbots, etc.) are analyzed. Clearly formulated business goals are defined.
The backbone of the future website is being developed. The specialist evaluates the structure, content, key queries of competitors' websites, downloads information on demand in the search network. Then the architecture is formed, semantics are distributed according to it, a metadata template is compiled.
When everything is ready, you can start creating a technical task for writing texts, which include grouping words, selecting LSI queries, and technical requirements.
Preparation of SEO requirements for the developer. At this stage, after all audits and distributions have been carried out, the preparation of tasks for programmers begins. Throughout the work, information support is provided by the SEO specialist. After everything is done, the specialist checks the correctness of the implementation, conducts a brief audit before opening to the index.
The final stage of work is the preparation of a promotion strategy for 6 months. At this time, the project KPIs are determined, traffic is forecasted, and the budget for external optimization is assessed.
What is the essence of website optimization at the development stage?
If you involve an SEO specialist in the project at the stage before the start of software work, then:
You will not pay twice. Everything will be taken into account and implemented, you will not need to spend additional funds on the implementation of edits and improvements related to the features of organic promotion.
The possibility of being banned or filtered by a search engine due to non-uniqueness/lack of content has been eliminated.
From the first day of indexing, the site will be ranked and generate profit.
If you are planning to develop a website, please contact our managers and we will advise you on all your questions regarding SEO at the development stage.
when the business is already operating stably and it is necessary to develop new audiences on the Internet;
when a company is just entering the market and needs to get maximum coverage of potential consumers;
when a new product is planned to be released and many other different versions.
It doesn't matter why you decided to create a platform on the Internet. It is important to understand where to start?
SEO optimization at the development stage - we create a high-quality website from the very beginning
At the very first stage, you need to determine for yourself:
What business goals will we achieve?
What target audience will be interested in the resource?
What needs to be done to implement a technically correct and online-ready platform for your business.
Let's try to understand each point separately.
The most basic and obvious goal is that the site should generate profit.
If a few years ago it was enough to find a developer (of which there are many freelancers), choose and pay for a domain name and hosting, add a couple of pictures and texts and you can earn money online, now everything is more complicated.
The digital market is developing so rapidly that it is important to constantly keep your finger on the pulse. The main thing to remember is that the site is not being developed for a short period of time, but for the future. The site must be ready and adapted to the realities of the Internet market and bring profit for more than one year.
Therefore, wishes for the finished product should be approached responsibly.
The most common primary customer requirements are:
“We like our competitors, we want the same”
“Colors 1, 2, 3 suit us. Combine them to make it look beautiful.”
“There is little time, we need to do it quickly so that we can start the season”
What to do and who to run to?
There is a misconception that with the help of our own employees (they know everything: the product, the audience, the pain points of customers, competitors, etc.), everything can be done better and with higher quality than by attracting someone from the outside. How can they do it well if they do not know our business as thoroughly as we do?
But this opinion very often led and, unfortunately, leads to wasted development budgets, deadlines and low technical readiness for promotion.
So we come to the main idea of this block - you need to attract an SEO specialist.
Why is this optimization necessary?
Because when shopify website design developing a site that is focused on long-term profitability, it is necessary to apply long-term planning, which is exactly what SEO provides.
It is more expedient to evaluate the niche, competitors and external space of the future site at the preparatory stage before writing the code, than to analyze and make edits later, after the technical work is completed. This will save a lot of time and money.
It is also necessary to determine the target audience of the resource, since many companies are 99% sure that they know their target audience niche thoroughly. A long time of work on the market, the use of various offline marketing tools, a meticulous and thorough analysis of the base and work with it can play a cruel joke when it comes to promoting a business on the Internet.
The online market has significant differences from the offline market! This has long been proven truth.
When a company is just entering the market, it also faces the fact that it is not entirely sure of the correctness of its audience choice. Who will be interested in the new resource?
This question is also answered by an SEO specialist at the development stage.
Only a person with such expertise can correctly assess a niche, issue initial recommendations on usability, and, based on an analysis of competitors’ weak points, issue recommendations on implementing features and competitive advantages; develop a structure and issue detailed technical specifications for implementation.
What should you do to make your website technically correct and ready for online promotion?
From all of the above, it is already clear that it is important to involve an SEO promotion team at the preparatory stage before the start of programming.
What the client will receive:
Forecast
This block of work includes analysis of business, competitors, market trends, taking into account seasonal trends and other factors influencing traffic volume and profit.
Well-developed structure
Construction of a unique hierarchy and nesting of a resource based on the requirements of internal optimization and usability recommendations.
Formation of the semantic core
Having formed and agreed upon the structure of the future site, the specialist begins collecting key search queries, phrases, morphological expressions, which will be used for further promotion.
Assembling the core at this stage allows for all preparatory work to be completed before the site is fully technically implemented.
Based on the collected semantics, technical specifications for writing texts are formed.
Carrying out this work before submitting the project will significantly speed up its progress, since all these tasks for filling can be carried out in parallel with development.
It is recommended to open a site for indexing only if it has unique content and is fully prepared according to technical criteria.
According to this scenario, all information immediately gets into the index and this allows you to immediately take good positions in the search results. The more the resource is filled and the more thoroughly the main categories are worked out, the easier it will be to promote it and attract traffic.
Preparing a content plan
An important point in promotion, as written above, is the presence of unique texts on the site.
Every year, search engines launch more and more algorithms for indexing and evaluation. And the requirements for texts and content are constantly becoming more stringent.
Therefore, a prepared plan for writing new texts will significantly simplify the preparation of the resource for the TOP positions of search engines.
Technical requirements
In order to be profitable, a new tool must meet the requirements of search engines, be “better” and more convenient than those of competitors.
It is necessary to take into account all technical features at the start of design in order to immediately release a product that is internally optimized and ready for promotion.
After conducting all the research and analyzing the information, the specialist prepares detailed technical specifications for the technical work, and also provides consultations throughout the entire process of implementing the amendments.
Stages of work and results:
Business and niche analysis. An understanding is formed of who your consumer is, what region to focus on, what leads to a purchase decision, how to increase the average bill. The position of the site in relation to other players in the niche, the volume of its link mass, the coverage of search queries, % of organic traffic are determined. An assessment of the dynamics of purchasing external links, content, a detailed analysis of the structures of competitors' resources and a list of competitive advantages (capture forms, blocks, chatbots, etc.) are analyzed. Clearly formulated business goals are defined.
The backbone of the future website is being developed. The specialist evaluates the structure, content, key queries of competitors' websites, downloads information on demand in the search network. Then the architecture is formed, semantics are distributed according to it, a metadata template is compiled.
When everything is ready, you can start creating a technical task for writing texts, which include grouping words, selecting LSI queries, and technical requirements.
Preparation of SEO requirements for the developer. At this stage, after all audits and distributions have been carried out, the preparation of tasks for programmers begins. Throughout the work, information support is provided by the SEO specialist. After everything is done, the specialist checks the correctness of the implementation, conducts a brief audit before opening to the index.
The final stage of work is the preparation of a promotion strategy for 6 months. At this time, the project KPIs are determined, traffic is forecasted, and the budget for external optimization is assessed.
What is the essence of website optimization at the development stage?
If you involve an SEO specialist in the project at the stage before the start of software work, then:
You will not pay twice. Everything will be taken into account and implemented, you will not need to spend additional funds on the implementation of edits and improvements related to the features of organic promotion.
The possibility of being banned or filtered by a search engine due to non-uniqueness/lack of content has been eliminated.
From the first day of indexing, the site will be ranked and generate profit.
If you are planning to develop a website, please contact our managers and we will advise you on all your questions regarding SEO at the development stage.