Post by account_disabled on Dec 3, 2023 9:35:00 GMT
How many articles have been written on this topic? Many, too many perhaps. I wrote about it myself. And today I return to it, because I want to see the question from another point of view. Yes, we always talk about writing, but today grammar and the dictionary are put aside. Today we talk about tactics in web copywriting . Do we have to become strategists now? Of course, if we want to receive approval and be successful in blogging . Before you continue reading, ask yourself this: why are you blogging? The wrong answer is because you like to write. The right one, however, is because you want to be read .
But there is also another: you want the reader to continue reading you, to return to your blog and talk about it. And you know better than me how word of mouth still works today. Having said this, let's finally talk about tactics in blogging . And I emphasize tactics , not strategy. The blogging strategy is defined by the editorial plan. From idea to post An idea is worth zero . Yes, it Phone Number Data has no value in my opinion. In my blog Penna blu I wrote some time ago that I had thrown away 170 ideas for writing posts . There aren't many, right? Yet I did it. Over the months I had collected all those ideas, dividing them according to the themes of the blog, and then discarding them all in a single day. Why? Because they were worth zero.
Or, rather, because they were not valid ideas, ideas that could lead me to create articles useful to readers. And I can't write a post just to fill a hole in the editorial calendar. The idea for your article must produce content that didn't exist before. We often talk about useful, original, effective, valid content, etc. But have you ever wondered what it means? It means that that content must change the reader. How? The reader must learn something The reader must reflect and then act accordingly The reader must receive stimuli and inspiration The reader must change his mind The reader will find solutions to doubts and problems Simply put, content is truly useful when it can really be fundamental for the reader. It is therefore not necessary to transform every idea into a post and in fact I have never transformed those 170 ideas into as many articles.
But there is also another: you want the reader to continue reading you, to return to your blog and talk about it. And you know better than me how word of mouth still works today. Having said this, let's finally talk about tactics in blogging . And I emphasize tactics , not strategy. The blogging strategy is defined by the editorial plan. From idea to post An idea is worth zero . Yes, it Phone Number Data has no value in my opinion. In my blog Penna blu I wrote some time ago that I had thrown away 170 ideas for writing posts . There aren't many, right? Yet I did it. Over the months I had collected all those ideas, dividing them according to the themes of the blog, and then discarding them all in a single day. Why? Because they were worth zero.
Or, rather, because they were not valid ideas, ideas that could lead me to create articles useful to readers. And I can't write a post just to fill a hole in the editorial calendar. The idea for your article must produce content that didn't exist before. We often talk about useful, original, effective, valid content, etc. But have you ever wondered what it means? It means that that content must change the reader. How? The reader must learn something The reader must reflect and then act accordingly The reader must receive stimuli and inspiration The reader must change his mind The reader will find solutions to doubts and problems Simply put, content is truly useful when it can really be fundamental for the reader. It is therefore not necessary to transform every idea into a post and in fact I have never transformed those 170 ideas into as many articles.